Samsika® Retainership v/s Advertising Agencies

  • 1

    Samsika® reports directly to Owner, Promoter, or Directors

  • 2
    Samsika® is not incentivised through cut or commission by any Media Platform to encourage a Client to spend more on Advertising
  • 3
    Samsika® considers Advertising to be a Small Part of the Overall Marketing Plan and Strategy
  • 4
    For Samsika® Advertising is distinct from Branding, which is distinct from Marketing, which is distinct from Sales. Samsika® does not confuse the concepts for itself or its Clients
  • 5

    Samsika® does not encourage Overspending on Advertising as a shortcut to avoid the effort of actually thinking about the Marketing Strategy

  • 6

    Samsika®’s primary objective is not to make the Client look cool or go viral. It is to help identify and fix the client’s long term marketing and sales strategy, systems and process problems, and to fix and build a sustainable Brand Family for the client. Looking cool and going viral is a small part of this overall objective for Samsika®. Samsika® Builds Brands, Not Fads.

Note: Samsika does not compete with Advertising Agencies. It briefs and monitors the top advertising agencies as well as creative firms and communication partners in India to assist Clients in executing Samsika’s Strategy and its Creative and Media plans for each Brand.