Automotive

Samsika® Launch™ has helped emerging automotive brands gain a strategic foothold in the market. It has created robust go-to-market blueprints and launched sub-brands with clarity on target segments and perceived value.

Samsika® Fix™ has successfully resolved problems like inconsistent pricing strategies and ambiguous brand architecture. It has realigned internal marketing departments and overhauled sales processes to revive market traction.

Samsika® Expand™ has supported automotive brands in scaling nationally and internationally. It has helped reposition brands for premium segments and structured nationwide retail expansion strategies with proper sales systems.

Samsika® has developed memorable brand names and distinct positioning statements, helping brands in the automotive industry stand out in cluttered categories like SUVs, EVs, and two-wheelers.

Samsika® has implemented perceived value pricing, resolving conflicts between ex-showroom pricing and on-road perceptions. It has helped brands justify premium pricing through strategic communication.

Samsika® has restructured internal teams, clarified KRAs, and aligned sales and marketing roles for greater accountability and productivity in the automotive space.

Samsika® has developed hybrid sales models integrating showroom, digital, and test-drive-driven direct marketing. It has also introduced targeted offers and referral schemes to boost lead conversion.

Samsika® has optimized channel strategies, streamlined dealer onboarding, and implemented uniform distribution policies across metros and Tier II/III cities.

Samsika® has planned phased launch sequences, beginning with influencer pre-launches, followed by ATL/BTL media bursts, and ending with high-decibel retail activations.

Samsika® has built CRM-based sales systems for enquiry capture, test-drive scheduling, and showroom follow-ups, improving closure ratios significantly.

Samsika® has created annual marketing plans that integrate brand building, lead generation, influencer marketing, and seasonal promotions aligned with automotive buying cycles.

Samsika® has conducted extensive orientation programs for sales teams, aligning them with brand values, features-to-benefits conversion, and customer need-gap mapping.

Samsika® has built communication matrices defining tone, media selection, and content calendars. It has created unified voice campaigns across ATL, BTL, and digital for top-of-mind recall.

Samsika® has structured promotions around festive periods, new model launches, and exchange programs. It has implemented bundled service offerings to drive dealership footfalls.

Samsika® has built trust for automotive brands by managing PR crises, highlighting safety and innovation, and consistently showcasing corporate citizenship initiatives.

Samsika® has created detailed franchise manuals, entry-level training kits, and territory mapping for dealer expansion through franchise formats.

Samsika® has strengthened brand equity through strategic alliances, consistent visual identity, and emotionally resonant ad campaigns.

Samsika® has conducted perception audits, competitor benchmarking, and mystery shopping to understand consumer behaviour and drive strategic pivots.

Samsika® has crafted immersive showroom experiences, experiential test drives, and consistent brand experiences at each customer touchpoint.

Samsika® has helped brands improve after-sales satisfaction by implementing TAT-based service models, digital service reminders, and transparent cost communications.

Samsika® has defined clear customer segments across price brackets, usage patterns, and psychographics, optimizing media targeting and product variant planning.

Samsika® has balanced product portfolios with entry, mid, and premium variants. It has introduced perceived value ladders and bundled financial offerings.

Samsika® has structured fleet and institutional sales teams and created B2B pricing packages to tap into government, logistics, and ride-hailing clients.

Samsika® has run VOC (Voice of Customer) programs and needs-matching models to guide product feature selections and communication messaging.