"The inimitable Jagdeep Kapoor … Star of marketing mantras and witticisms."
The Times Of India
 

"Marketing WHIZ ! - Jagdeep Kapoor."
- Business Standard
 

"Jagdeep Kapoor- Marketing Hot Shot !"
Business World
 

"Jagdeep Kapoor is one of the pioneers of franchise networking in India…"
Business Today
 

"Marketing Guru Jagdeep Kapoor pioneered the concept of integrated marketing strategy in India."
MidDay
 

"…Samsika Marketing Consultants has got the distinction of being the first and till date the only company to provide integrated marketing consultancy services…"
Bombay Times
 

"Samsika Marketing Consultancy has grown extremely well."
Afternoon
 

"He is responsible for making Frooti and Tetrapak familiar words to the Indian consumer."
The Economic Times
 

"Samsika has provided us with systematic and structured formats which have guided us. The benefit is that by following them one can't go wrong. In our organization which is so well spread out with a large network of franchisees, discipline and consistency was needed and Samsika has helped us in achieving the same."
Pramod Khera
CEO, Aptech Ltd.
 

"Mr. Jagdeep Kapoor of Samsika Marketing Consultants is sincerely a gifted person. We found him outstanding in Brand Building and perception management"
Motilal Oswal
MD, Motilal Oswal Securities Ltd
 

"Samsika has entrenched itself in the marketing arena of the country. Samsika is today synonymous with marketing and branding. For most of us in academics and specially those in marketing his institution of the Samsika Marketing Award for the best marketing students of the year has enthused a host of marketing talent."
Prof. Suresh Ghai
Director (SIMSR)
K.J. Somaiya Institute of Management.
 

"I congratulate Mr. Jagdeep Kapoor for the invaluable contribution he has made to the industry and for his determination, single-handed to make Samsika successful. "
Sorab Mistry, Area Director,
South East & South Asia & Executive Vice President,
Asia Pacific - McCann Erickson World Wide
 

"Undoubtedly, Mr. Jagdeep Kapoor is contributing enormously to Brand Management in India. "
Atul Tandan, Director,
Mudra Institute of Communications (MICA), Ahmedabad
 

"Jagdeep Kapoor has laid the foundation for the establishment of a National Franchise Network. Simultaneously he has uplifted the brand equity and perception of Monginis in consonance with the company's position as a National Leader of Cakes. "
Zoher Khorakiwala
Chairman, Monginis Foods Limited
 

"We are aware of the commendable work rendered by Samsika and CERC, Ahmedabad is proud to be associated with Jagdeep Kapoor.We are sure that Samsika - the close-knit organization with a human face will continue to promote fair business practices to the benefit of consumers to one hand and manufacturers, service providers and advertisers down to retailers on the other "
Priti Shah
Senior Director
Consumer Education and Research Centre (CERC)
and Editor, Insight.
 

"Mr. Jagdeep Kapoor, Managing Director of Samsika is very natural marketer and makes marketing look very easy through his processes which are well-defined and his logical way of thinking. "
Rajesh Jain
CJt MD, Panacea Biotec Ltd
 

"The delegates who attended the training have given us a lot of positive feedback "
The British Council
 

"All the participants of the workshop expressed a deep sense of satisfaction at the way Jagdeep Kapoor exposed them to the subject which was assigned to him and he answered the queries raised by them during the session. "
Bombay Chamber of Commerce & Industry
 

"Lots of case examples to illustrate various concepts and points. Very participative and interactive. "
Birla Sunlife Asset Management
 

"I am yet to meet a man with such clear brand and marketing fundamentals "
Atco Industries Limited
 

"My people picked up interesting pointers from the presentation on how to go about achieving more share of the consumer's mind and heart. All of us found Jagdeep Kapoor's comments very relevant to our business. "
Tetrapak India Pvt. Ltd.
 

"The training was practical and down to earth with live examples. Such training should be part of an ongoing process. "
Mother Dairy Fruit and Vegetable Ltd.
 

"Jagdeep Kapoor's clarity of thought and humility were unparalleled. How simply he explained the complex subject of brand building! "
Bombay Chartered Accountants Society
 

"Jagdeep Kapoor truly understands brands … He has built winning brands, consulted with companies to help them build successful brands and is a superb communicator… must reading for every young brand manager. "
Adi Godrej
Chairman, Godrej Soaps Ltd.
 

"… an excellent book, a useful tool and guide in the hands of the young marketing executive "
Kumar Mangalam Birla
Chairman, Aditya Birla Group
 

"Jagdeep Kapoor, the marketing guru of the 21st century, is a brand himself. In his books, every aspect of brand building is conceptualized in a simple and apt language. "
Dr. N.M. Kondap
Vice Chancellor, NMIMS, Mumbai.