Sam Balsara, chairman and MD, Madison Communications launched the book ‘1800 Runs Brand Sale Khel Mein’ and read excerpts from the book along with the author, Jagdeep Kapoor, Chairman & MD Samsika Marketing Consultants Pvt. Ltd at Crossword (Kemps Corner) on December 15. The book is an attempt to acquaint sales people with hurdles that might come their way and the constructive steps that need to be taken to overcome these very obstacles. It gives 11 strategies that serve as a practical guide to achieve success in Brand Sales.