Samsika - Brand Naamkaran

Jagdeep Kapoor's Brand Naamkaran
This practical, unique and insightful book is focussed on aiding marketers to develop and build winning brand names.

It presents a strategic 9-step action oriented BRAND NAAMKARAN PROCESS for Ethnic and Foreign segments, interestingly developed by the author.

The book is built on a powerful consumer insight that in a multicultural market, there are two distinct segments - the Ethnic segment which the author calls as "Desi Khari" and the Foreign segment, which the author calls as "English Marie". The author recommends that a relevant and distinct brand name be chosen to ensure mega success for each of these segments.

The book covers nine important steps to appropriately define and refine a brand name which would have a greater probability of success in these competitive times.

The book is full of practical real life examples and is a "must read" for brand and marketing professionals desirous of building winning brands.

Jagdeep Kapoor's Brand Naamkaran Process

Identification/creation of the customer's need

Product/Service Janam (Birth of a Product/Service Concept)

Need for Brand Naamkaran (Need for a Brand Name)

Step1 Define Brand Name through
OVERALL PRODUCT/SERVICE CATEGORY

Step2 Refine Brand Name, aligning with
CORE VALUES

Step3 Refine Brand Name in context of
LOCATION OF CONSUMPTION

Step4 Refine Brand Name in context of
OCCASION OF CONSUMPTION

Step5 Refine Brand Name keeping in mind
THE TIMING OF THE LAUNCH

Step6 Refine Brand Name keeping in mind
THE BRAND'S FUTURE MAP

Step7 Refine Brand Name keeping in mind
COMPETITIVE BRAND NAMES

Step8 Refine Brand Name keeping in mind
SPECIFIC PRODUCT/SERVICE CATEGORY

Step9 Refine Brand Name keeping in mind
CUSTOMER SEGMENTS

BRAND NAAMKARAN (Brand Name Finalised)