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Brand Switch
For many years products and services marketers felt customers were there with them of life and started taking brand loyalty for granted. However there has been a transformation in the Indian Market and consumers today are now loyal to perceived value and not necessarily to brands.
Due to intense competition and a wide choice of brands every Indian consumer today is equipped with what the author calls an imaginary remote control’. With this imaginary remote control the consumer explores various brands only momentarily and evaluates them according to the perceived value he is getting.
This is not to say that brand loyalty can no longer exist. However perceived value loyalty will precede brand loyalty. Only after a thorough assessment would a consumer settle for a particular brand.
The author has recommended a unique way to gain retain and regain consumers through his Brand Switch Module.
Jagdeep Kapoor Brand Switch Module recommends strategies to converts attract increase retain and reconvert Customers leading to increased sales, market share and profits.
Jagdeep Kapoor is Chairman and Managing Director of Samsika Marketing Consultants Pvt Ltd. Mumbai a leading Strategic Marketing consultancy with a list of clients drawn from both multinational and Indian firms. He has worked on a large number of brands including OTIS, Monginis, Frooti, Cinthol Nirma Aptech Fevicol, Panacea Biotec, Safal, Fedex and more Widely considered to be a Brand Guru Jagdeep Kapoor is a prolific writer and has a number of books to his credit he is A visiting Faculty member at the Jamnalal Bajaj institute of Managements studies Mumbai of Which he is also an Alumnus.
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